Disney

Project overview

This one was pure joy to work on. The whole brief was essentially: draw like a kid. Deliberately wonky, imperfect, full of energy. No polish. No refinement. Just scribble something and make it alive. The character went through over 250 drawings during development, with some inspired by actual children's artwork from the crew's families. One of the key design challenges was making it absolutely clear that Doodle is missing a mouth, without any of the crayon marks being mistaken for one. The character design has also been nominated for an AICP Award in the character category, which honestly feels pretty good for a drawing that's missing a mouth.