BMW

Project overview

The brief from agency Jung von Matt Hamburg was elegantly mad: design a fully CG octopus that dances a waltz, as a metaphor for BMW's new Heart of Joy central control unit. The trickiest part of my work on Okto's character design was figuring out how to make him feel like he's dancing with someone, when he's completely alone. The key was finding how pairs of arms could echo each other, leading and following within the same body.