Character lineup from Corcept Therapeutics' two-film Cortisol In Control campaign

Project 07 / 23 · Character, Environment & Prop Design · Digital Matte Painting

Corcept Therapeutics

Cortisol In Control — Two Films

2025

Project overview

Across two films for Corcept Therapeutics' Cortisol In Control campaign, excess cortisol becomes something audiences can see and feel rather than an invisible medical abstraction. The stories address its relationship to difficult-to-control blood sugar and blood pressure, placing important health information inside a warm, tactile world of handcrafted-looking characters and miniature environments. Both films were directed by Dael Oates and Stephen Beck of Left Shoe Lost, with agency partners Patients & Purpose and Link 9.

Working with Untold Studios across both spots, I designed characters, environments and props, and contributed digital matte painting. The combined visual development spans doctors' offices, domestic interiors, pharmacies, parks, a fairground, a tennis court, a stadium and even a family ski photograph. Everything from a blood-pressure cuff and fast-food truck to sports equipment and tiny winter clothing had to feel as though it belonged to the same softly stitched universe.

The trick was making the world charming without making the subject feel slight. Every character needed a distinct personality, every room needed believable scale, and even the smallest prop had to read immediately. Across two films, the work became part production design, part dollhouse logistics and part answering questions nobody expects in art school. This included how much tailoring a tiny felt pharmacist needs, whether a miniature burger can look medically suspicious, and how many spectators it takes before a model stadium becomes a crowd-control problem.

The first film, Marionette, received a 2025 VES nomination for Outstanding Compositing & Lighting in a Commercial and can be watched in full below. The blood-pressure follow-up has not been posted publicly, so the remaining artwork brings together visual development from both spots alongside a short motion study.

Selected frames

70 images

Character lineup from Corcept Therapeutics' two-film Cortisol In Control campaign
Character lineup
Sol character concept
Sol — character development
Alternative Sol character design
Sol — character development
Developed Sol character concept
Sol — character development
Gus character concept
Gus — character development
Alternative Gus character design
Gus — character development
Developed Gus character concept
Gus — character development
Isabel character concept
Isabel — character development
Alternative Isabel character design
Isabel — character development
Developed Isabel character concept
Isabel — character development
Doctor character concept
Doctor — character development
Alternative doctor character design
Doctor — character development
Developed doctor character concept
Doctor — character development
Pharmacist character concept
Pharmacist — character development
Male character concept study
Supporting character development
Alternative male character concept
Supporting character development
Developed male character concept
Supporting character development
Wide living-room environment design
Living room — environment design
Living-room environment concept
Living room — environment development
Alternative living-room environment concept
Living room — environment development
Living-room close-up concept
Living room — close-up study
Alternative living-room close-up concept
Living room — close-up study
Kitchen environment concept
Kitchen — environment design
Alternative kitchen environment design
Kitchen — environment development
Soft-blue kitchen environment variation
Kitchen — colour and lighting exploration
Park environment at sunset
Park — environment design and digital matte painting
Miniature fast-food truck at a fairground
Food truck and fairground — environment and prop design
Alternative fast-food truck environment
Food truck and fairground — environment development
Doctors' office environment and character composition
Clinical setting — visual development
Pharmacy environment concept
Pharmacy — environment design
Picnic environment visual development
Picnic — environment development
Couple in a crafted park environment
Character and environment composition
Close-up blood-pressure cuff concept
Blood-pressure cuff — prop and shot design
Close-up fast-food prop concept
Fast food — prop and shot design
Cotton-candy prop concept
Cotton candy — prop design
Miniature shoe prop concepts
Shoes — prop design
Kathy character design variation
Kathy — character development
Kathy character costume exploration
Kathy — character and costume development
Developed Kathy character concept
Kathy — character development
Kathy character design for the Corcept campaign
Kathy — character development
Alternative Kathy character design
Kathy — character development
Kathy sportswear character concept
Kathy — costume development
Refined Kathy sportswear character concept
Kathy — refined character concept
Early Penny character concept for Cortisol In Control
Penny — character development
Penny character design variation
Penny — character development
Alternative Penny character design
Penny — character development
Developed Penny character concept
Penny — character development
Refined Penny character concept
Penny — refined character concept
Early Sonny character concept for Cortisol In Control
Sonny — character development
Sonny character design variation
Sonny — character development
Developed Sonny character concept
Sonny — character development
Refined Sonny character concept
Sonny — refined character concept
Doctor character concept for the second Corcept film
Doctor — character development
Refined doctor character concept
Doctor — refined character concept
Miniature family ski photograph concept
Family history — character, prop and environment design
Alternative miniature family photograph
Family history — visual development
Developed miniature family photograph
Family history — visual development
Kitchen environment concept for the second Corcept film
Kitchen — environment development
Alternative kitchen environment concept
Kitchen — environment development
Park environment concept for Cortisol In Control
Park — environment and matte-painting development
Alternative park environment design
Park — environment development
Developed park and city environment
Park and city — environment development
Park landscape and city skyline concept
Park and city — digital matte painting
Refined crafted park environment
Park — refined environment concept
Tennis-court environment concept
Tennis court — environment and prop design
Alternative tennis-court environment
Tennis court — environment development
Tennis-court viewpoint behind a miniature net
Tennis court — shot and prop development
Miniature stadium crowd viewpoint
Stadium crowd — environment and shot development
Exterior miniature stadium concept
Stadium — environment design
Refined exterior stadium environment
Stadium — refined environment concept

Corcept Therapeutics

Cortisol In Control — Two Films