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Project 09 / 23 · Concept Art

Hoka

“Bird's Eye”

2024

Project overview

For Jonas Lindstroem’s Bird’s Eye TV commercial for HOKA, created with agency Anomaly and VFX studio House of Parliament, I developed a mythical bird through a series of visual explorations. The studies evolved from grounded raptor and eagle references into a distinctive fantasy creature, investigating silhouette, feather structure, anatomy, expression, flight poses and close-up detail, while introducing iridescent blues, violets, turquoise and warm orange accents to create an otherworldly identity grounded in strength, speed and natural movement.

Selected frames

28 images

Hoka — “Bird's Eye”, image 8

Hoka — image 1

Hoka — “Bird's Eye”, image 1

Hoka — “Bird's Eye”, image 2

Hoka — “Bird's Eye”, image 3

Hoka — “Bird's Eye”, image 4

Hoka — “Bird's Eye”, image 5

Hoka — “Bird's Eye”, image 6

Hoka — “Bird's Eye”, image 7

Hoka — “Bird's Eye”, image 9

Hoka — “Bird's Eye”, image 10

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Hoka — “Bird's Eye”, image 12

Hoka — “Bird's Eye”, image 13

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Hoka — “Bird's Eye”, image 23

Hoka — “Bird's Eye”, image 24

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Hoka — “Bird's Eye”, image 26

Hoka — “Bird's Eye”, image 27