Project 18 / 23 · Concept Art
John Lewis & Partners
Christmas Ad 2021 “Unexpected Guest”
Project overview
For John Lewis & Partners’ 2021 Christmas campaign Unexpected Guest, created by agency adam&eveDDB and directed by Mark Molloy for production company Smuggler, I developed concept art for the advert’s imaginative sci-fi world. The work helped shape the visual language of Skye’s arrival on Earth and her friendship with Nathan, blending extraterrestrial design with the warmth, wonder and nostalgic traditions of Christmas; the campaign went on to win an Arrows Bronze in the Retailers category at the British Arrows 21|22 Awards.
Selected frames
14 images
