Squarespace — “Hello Down There” — Big Game Commercial 2024
← All entries

Concept art · Squarespace

Scorsese, geraniums and UFOs

A note on old Hollywood, new technology and why familiar cinematic language still gives a short commercial cultural weight.

Working entry 03 3 min read

A note on old Hollywood, new technology and why familiar cinematic language still gives a short commercial cultural weight.

I love geraniums! Yeah, just finished up a fun job. It was UFO's and aliens for Martin Scorsese.

Editorial direction

Why a thirty-second spot can borrow the memory and authority of a lifetime at the movies.

  • Designing inside a director's established visual language
  • The cultural shorthand of the flying saucer
  • Why the ordinary makes the impossible funnier

This is prototype scaffolding for the longer culture commentary.

Next entry · 04 When the birds steal the brief