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Visual development · Hoka
When the birds steal the brief
A large field of possible birds, a shoe somewhere in the frame, and the productive danger of making the supporting image too compelling.
A large field of possible birds, a shoe somewhere in the frame, and the productive danger of making the supporting image too compelling.
Using Photoshop, AI and stock images, I presented a large selection of birds for director Jonas Lindstroem's 'Bird's Eye'. The bird options were so compelling they may have distracted from the shoe itself. Tools used: Midjourney (60%), Stable Diffusion (20%), Photoshop (20%).
Editorial direction
What happens when visual development creates more interesting answers than the original question expected.
- Exploration versus decision-making
- The productive excess of a broad first pass
- Knowing when an image is overpowering the product
This is prototype scaffolding for the longer culture commentary.